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May 7, 2001, Volume 6, No. 4
OutdoorMind-Adventure Sports Online News
Dear Valued
Clients,
In this issue you
will see an announcement that we are about to expand our services. This
announcement is the result of numerous requests from our clients as to whether
we offer traditional design services. We have always had the capability to
offer these services and have been considering this option for some time. It
was important that we had the right foundation in place before we added these
expanded services to you. The foundation is in place and we will be ready to
serve your traditional design and print needs beginning June 1. We are planning
a number of service options for you and we are sure that they will offer you
significant value. Look forward to complete details in an upcoming
announcement.
We trust that this
Newsletter is a valuable resource for you. The ability to share ideas with you
in a timely and cost effective manner is just one of the many benefits of the
Internet. This month's newsletter has a number of useful ideas for you to
review and consider. Please let us know what you think of this communication
tool and if there are subject areas that you'd like to see us cover in the
months ahead please send them to Laurel King at
laurel@outdoormind.net
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We are at
your service,
Michael L.
Phillips
President & CEO |
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Expanded Services: Logo Development,
Brochures And Other Printed Materials |
Presenting a powerful and consistent
marketing message is a critical factor to the success of your business. Your
web site and all of your printed materials are the major customer touch points
that must communicate a consistent marketing message. Achieving this
consistency can be a time-consuming and difficult task to accomplish. Consider
simplifying this task by working with OutdoorMind to create a coordinated
approach for the development of your marketing message for both print and the
Internet. Beginning June 1, we will be offering a comprehensive approach that
can save you time and money. Look for more information soon.
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Meet Our Staff: Terri
Berbena-U'Ren |
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Terri Berbena-U'Ren: Client Services Manager
All of
you, if you have called our office, have probably had the pleasure of talking
with Terri. Not only is she very helpful and cheerful, but she can answer most
of your questions. Problems with your email? No problem. Trying to transfer a
domain name? No problem. Quick fix on a website? No problem! |
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Terri
was the owner of a flower shop in Sacramento, CA. Ready to make a career
change, she joined the OutdoorMind team in 1999. Her design and creative skills
honed in the flower shop have proved helpful in guiding clients through the
process of building or revamping their web sites. A "people" person with a
background in sales she works as our production manager & client services
manager.
Terri,
in her spare time, enjoys whitewater rafting, outdoor and indoor soccer, hiking
and frequent bike rides with her husband, Van. She also loves BIG roller
coasters and her cat "Tigger Toes"! |
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Opportunities For Increased Exposure
on ASO: Contribute Your Content |
One of the
most popular features on Adventure Sports Online is the content we offer about
adventure sports and outdoor activities in general. This content includes
training information, skill tips, check lists, terminology and "how to"
information. Every article is indexed in the search engines which brings
visitors to your site through Adventure Sports Online by way of this content.
If you have
content that would be valuable for ASO, please contact
Laurel. How does this benefit you?
An additional link on Adventure Sports Online and a page of your content
indexed in the search engines will bring more visitors to your
website.
Here
is a sample of content contributed by one of our clients....
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Tips: How Usable is Your
Site? |
The
importance of Web site usability and navigation is often overlooked during the
design process of building a new website or revamping an old one. It's easy to
incorporate new technology and overlook the importance of designing a
user-friendly web site that is simple and easy to navigate. A "pretty" web site
can lose a customer if it doesn't satisfy their needs, offer them a strong
value proposition or give them a clear and efficient way to interact with you.
In fact, a poor web experience can actually hurt your business.
Read on to learn
more about navigation and usability......
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Discounts Offered To OutdoorMind
Clients |
AdventureBizSuccess.com, since 1994, is a
consulting firm that helps you increase your sales and profits, improve
management challenges, reach goals, start profitable new projects or rejuvenate
your business. Results-oriented success focused on sales, marketing,
E-marketing, management, operations and strategic planning for businesses
exclusively in the adventure travel, eco-tourism, and outdoor education
industry. AdventureBizSuccess.com has experience with dozens of outdoor tourism
professionals from tour operators to international tourism associations.
Discounts
available: As a client of OutdoorMind you are eligible
- Initial
one hour free consultation (a $250 value)
- Free
outdoor tourism business and marketing success E-Zine
- A $300
discount on a comprehensive marketing and business analysis action
plan
- An
additional free hour per month with a project management contract
- Additional
discounts on tele-classes, audio tapes, E-book, special databases and
more!
Adventure Travel Media Source, is an adventure
travel news site, providing exciting and up-to-date information about adventure
travel in the the USA and internationally. It's a comprehensive media resource
for travel editors and writers researching quality adventure travel stories .
Adventure
Travel Media Source offers a complete annual program of media relations to the
adventure travel industry for a very reasonable fee. OutdoorMind clients are
eligible to receive an additional 10% discount. ATMS has spent the last 10
years building a database of over 5,500 opt-in travel writers who receive press
releases and press trip announcements. For further information please go to
www.adventuretravelmediasource.com
or to find out more about utilizing the media relations services, contact Diana
Witherspoon at diana@internetadventures.com or
by phone at 1-888-323-4335
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New OutdoorMind Clients |
We welcome
and look forward to serving the following new clients:
Andrews
Chamber of Commerce, Canusa Cycle Tours, Amazon Angling Adventures, Ltd., Tim
Kneeland & Associates-Odyssey World Cycling Tours, Nova-Riverrunners Inc,
Echo Canyon River Expeditions, Ciclismo Classico, Voyageur Canoe Outfitters,
Tailwinds Bicycle Touring, LLC, Adventure Specialists, Wilderness Press and
Electric Wheels International
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Places to Link |
Here are a
couple of sites that you may place your link on for free!
http://questfinder.com Look for "Add URL"
at the bottom of the front page.
http://www.qango.com Look for "Suggest a Site"
at the bottom of the front page.
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Post Your Seller of Travel Number |
If you sell
air fare or cruises you must have a Seller of Travel Number. The Consumer
League and Department of Justice requires that this number be posted on your
web site. If you need to apply for a number or have more questions you may call
the Department of Justice Seller of Travel Message Center at
213-897-8065. |
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194 West Main St., Suite 203 Woodland, CA 95695
1-800-276-0770 or
1-530-662-1889 Fax: 1-530-668-4320
info@outdoormind.net |
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